Coconut Generation

The Next Generation of Asian Indians

Indian Auto maker to enter US market December 2, 2006

Filed under: Events,India,Leadership,News — Sam George @ 11:02 pm

Continuing on the reversal trend, the latest is an Indian auto maker Mahindra & Mahindra, one of the leading SUV & pick up maker in India, plan to expand its business to the US market. A time when US automakers are struggling and Japanese guys are steadily growing its market share and automakers from around the world eyeing for the fast growing car market  in India, this is an interesting development.

After knowledge based industries (software development, call center and financial services), now the Indian manufacturing sector is going after the American dollars. Will the Indians in US show its solidarity for Indian brands as they have done with everything Indians? Is the Indian diaspora a bridge to global dominance of Indians? Has India Inc. come of age in the world market?

What would all these means to children of the immigrant Indians? Can we learn something about being young and reaching them from new generation youth workers in India? Who will bridge the learning between the next generation in India and those around the world?


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